CASESTUDY

Engineering Global Visibility: A Multi-Regional Digital Transformation

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The Challenge

As a global leader in synthetic turf, TigerTurf required a digital presence that mirrored its premium market standing. The existing infrastructure struggled to manage localized content across six global variations, leading to a fragmented brand experience and missed SEO opportunities in key regional markets.

The Strategic Approach

Architecture & Workflow: Spearheaded the development of a unified global website architecture that allowed for regional autonomy while maintaining strict brand consistency.
Content & Creative: Wrote comprehensive, SEO-optimized copy for 3 of the 6 sites, ensuring the technical benefits of TigerTurf were accessible to both residential homeowners and commercial sports architects.
Performance Optimization: Managed intensive Stress Testing and Data Analysis to ensure the site performed under high global traffic loads, ensuring 99.9% uptime across all regional instances.

The Outcome

Established a cohesive "Global-to-Local" brand identity across 6 regional variations.
Reduced user friction by sourcing and managing high-impact photography and videography that showcased product quality.
Implemented a robust CRM integration that streamlined global lead management from the website directly to regional sales teams.

"Managing six regional sites for a global brand like ours is a massive undertaking, but you handled the complexity of maintaining our brand while allowing for local customization with total ease. From getting global approvals on the architecture to writing the actual copy and sourcing imagery, you took full ownership of the entire UX/UI and testing process.

If you need a project manager who can turn a complex digital brief into a high-performing system, I highly recommend working with Jos."

Peter Leeves, Managing Director